At Friendly Acura, our goal is to give you the best quality pre-owned vehicles at a fair price. And we achieve that goal with Market Based Pricing. But what is it? Let’s find out…
WHAT IS MARKET BASED PRICING?
Unlike most dealers, the retail prices at Friendly Acura are not based simply on “book value” (like KBB or Black Book), but rather on the current market’s actual supply and demand.
We use real-time data from sophisticated, state-of-the-art software and pair it with analysis from industry experts to arrive at a Market Based Price that’s both fair for our clients and competitive in the market.
In other words, we do the research so you don’t have to.
“We’ve found that when we list our pre-owned vehicles at a price that’s in-line with current market conditions, not only do they sell faster, but our clients are more satisfied with their overall buying experience.”
Colin O’Brien, General Manager
FIND YOUR NEXT VEHICLE
In the end, our goal is to make each of our pre-owned vehicles a top value choice within a radius determined by market availability. Our Market Based Pricing strategy works to make sure you get the best value!
Our fair and competitive prices, in addition to our convenient location, our outstanding reputation, the level of reconditioning we put into our cars, and our ability to provide exceptional Certified Pre-owned Acuras, make us an attractive choice for your next pre-owned vehicle, and we do hope you’ll consider us.